Sunset, San Diego, California
“The aim of business is to know the customer so well
the product or service fits and sells itself.” – Peter Drucker
I am a curious, purposeful marketing and sales professional who has successfully promoted organizations and their products and services to both consumers and business. I’m a creative leader that tackles challenges to positively influence ROI, and inspire trust and confidence in teammates.
Vista above Sedona, Arizona
“There is only one boss. The customer.” – Sam Walton
My expertise is finding insights that position your brand to generate trust, awareness and visibility. I’m great at building plans that hit their targets. I deliver results and value while establishing relationships with partners, customers, and prospects. Well versed in brand story development, marketing strategy, business development, and sales management.
My good times include cooking with friends and family, hiking (especially with dogs), world travel, golf, and music festivals.
Mendhenall Glacier, Juneau Lake, Alaska
“A great salesperson knows how to tell a story
in which the product is the hero.” – Peter Guber
Won a multi-million dollar, 3-year promotional fund (co-op) contract with a global leader in automotive products after a six-month RFP process.
“It was a pleasure working with Jack at Qualcomm. His marketing and messaging instincts were right on target.”
“Jack is the quintessential collaborator, he sees it quick, shapes it quick and gets it to the ground even quicker. Anyone looking to develop a business idea should call Jack.”
“Jack is a clear-minded, smart, creative, and collaborative brand strategist who has a knack for weeding through the clutter to help brands find clarity and winning paths forward. He’s also a great guy to bounce ideas with and encourages others to think big while also measuring ideas against market realities.”
“Jack was wonderful to work for. Not only as a great teacher, but he is also a real leader. Jack showed me what it took to be successful and gave me the tools to get there. I would work for Jack again if the opportunity arose.”
“Jack is the kind you always want to work with but rarely find. He also loves creative thinking and works double-time to provide team members the information and insights we need to liberate our ideas.”
“Jack has always provided creative, effective ideas and flawless follow-through, and his presentation skills are fantastic. Not only does Jack deliver results, but he thinks through the big picture every step of the way. If there are challenges, Jack confronts them straight away and offers alternative solutions.”
“Jack Pariseau is, quite simply put, a class act. Jack quickly grasps the requirements of the tasks at hand and does what it takes to get the job done. He deftly manages to juggle several projects simultaneously while never failing to keep the overarching objective in focus.”
“I have enjoyed working with Jack. He has brought value to the marketing team assisting with our strategic planning and insight on ideas for marketing campaigns.”
Closed largest active B2B program delivering 2.5-million dollars revenue in 14 months.
“Jack is that guy who tells it straight and delivers results. He’s brilliant marshalling talents of individual team members on the tightest of deadlines. And he’s not afraid to roll up his sleeves to build and nurture great brands. Jack’s invaluable to anyone looking for top-notch brand strategy and management.”
“Jack is so easy and a pleasure to work with. I was very fortunate to have had the time to get to know him. A true professional and someone I look forward in working with in the future.”
Envisioned and successfully managed the turnaround of a promotional funding company by consolidating two offices onto one platform and transitioning nine clients while successfully reducing overhead 40% and adding $100,000/month consulting income.
“Jack is a rare find in the world of strategy and marketing communications. He really “gets it” when it comes to developing sound strategies that build brand value. He’s also chameleon-like as he can easily adapt across a diverse range of industries, that’s been a big plus working with him.”
“Jack is a tenacious, results-oriented leader with a proven history of success. He combines extensive strategic marketing, business development, and project management expertise with the unique ability to consistently produce game-changing results.”
“Working with Jack Pariseau was an exceptional experience. Jack is a highly skilled business developer and insightful marketing strategist. His aptitude for simultaneously directing multiple accounts, campaigns and projects always impressed me; and his outgoing, positive demeanor made even the most challenging projects a pleasure.”
“I have enjoyed working with Jack. He has brought value to the marketing team assisting with our strategic planning and insight on ideas for marketing campaigns.”
“Jack has an incredible marketing mind and unbelievable business knowledge. His ability to create and implement marketing strategies for any type of business entity is unequalled. If you want increased revenue, in a measurable way, for your business, you must talk with Jack.”
“Jack is an excellent manager and a strong leader. He instilled a sense of teamwork with his group, even though we all worked on different accounts. He offered guidance and mentoring while allowing me to work independently. Jack is a creative, strategic thinker who is passionate about what he does.”
Led a team to strategize and execute field tactics to doubled season-pass sales (in season) for a “Top-10” theme park with a resident direct mail program that set retention records in three top-tourist markets.
“Jack is a rare breed. He has a magnetic personality that can connect with anyone and an uncanny wisdom that can solve most any business problem. His creative insights and entrepreneurial hunger will take your business to places you never thought possible. Don’t give it a second thought – hire him!”
“Jack is a very savvy, hardworking entrepreneur. He thinks outside the box and leads others to reconsider “business as usual.” The teams and processes Jack leads are always energized to try and achieve new things.”
“You will enjoy working with Jack Pariseau as a brand and strategic marketing planner. He has a rare talent for cutting through the clutter to the essence of your brand’s position. His B2B and B2C planning experience and project management skills are finely tuned and mixed with wit and a refreshing sense of humor that is a big bonus.”
“Jack is a rare mix of strategy and creative. His out-of-the-box ideas are many and executable in the real world. It is rare to work with someone that can write and concept while understanding the nuances of the overall strategy and big picture. When Jack is on a project, I rest a bit easier.”
“Jack is one of the smartest people I have come across. He is a wonderful strategic thinker and one heck of a client relations expert. He is champion of the creative process, and no stranger to the big idea. I would work with Jack in a minute and encourage others to do the same. It’s a lot of fun.”
“Jack is a consummate professional, and an excellent project manager who communicates needs clearly and concisely. I would highly recommend utilizing Jack’s expertise in reaching out in the marketplace.”
Led a creative/IT team that developed a socialized e-commerce strategy, and implemented and launched a fashion-forward, adventure sports website in eight weeks that was selling product immediately.
“Jack’s reputation is that of a results-oriented, bottom-line focused executive officer. During our time together, Jack was responsible for managing a multi-person team overseeing several major national and regional integrated marketing accounts.”
“Jack always lived up to the philosophy of do what’s right for the brand in the marketplace, and this consistently earned him the respect and kudos of clients and co-workers alike.”
Spearheaded the acquisition of $50 million in promotional advertising management from Volvo, TI, and AMD.
“It was a great pleasure working with Jack. Words cannot encompass the leadership and charisma Jack brings to the table every day. Jack’s energy is contagious and his insight results in triumph. His attention to every detail in marketing is unsurpassed. I will always value the time I spent working with Jack and will never forget the lessons he taught me. If you get the chance to work with him… take it!”
“Jack has exceptional talent in branding and developing marketing strategies. He’s a focused manager and instructor and can manage difficult projects with ease.”
“I have had the opportunity to work with Jack on more than one occasion and in each case, Jack brings 110%.”
“Jack is a visionary leader and charismatic speaker, and this is especially evident during meetings. Under his mentor, I learned a considerable amount about business, sales, marketing, and advertising. Jack was thought of very highly by our clients, especially in his capacity to review their trade promotion programs and make good strategic recommendations for improving them.”
Supervised product introduction credited with a one-season increase of two market share points (and category leadership). Promotion revitalized sales and broke new product records.
“Never shy about taking calculated risks, Jack always led by example. Whether dealing with a CEO creating strategy for a major corporate initiative, a variety of constituents managing a crisis, or simply an administrative assistant preparing materials for a marketing presentation, Jack always exhibited grace under fire.””
“Jack’s reputation is that of a results-oriented, bottom-line focused, executive officer. During our time together, Jack was responsible for managing a multi-person team overseeing several major national and regional integrated marketing accounts. He always lived up to the philosophy of “do what’s right for the brand in the marketplace.”
Bartolome Island, Islas Galapagos Archipelago
“Every great business is built on friendship.” – JC Penney
Technology: Southwestern Bell Telecom, GTE Wireless/Verizon Wireless, Cingular Wireless, Sony-Ericsson, NOKIA, Motorola, IBM, Docutel-Olivetti, Texas Instruments, BOXX, Adobe Software, AMD Semiconductors, Motion Computing, Super Circuits, Lytx, TMAX/NuVision, Peregrine Semiconductors, Jabra, Qualcomm, Memjet, DB Networks, ASML, NORTEK, Blast Motion
Consumer: Partnership for a Drug-Free America, RYOBI Tools, Poulan Chain Saws, Weed Eater Outdoor, Frigidaire, Harley-Davidson, Sealy Mattress Company, Honeywell Anso-Nylon, Midwest Express Airlines, World Kitchen, Perfect Snacks, ScubaPro, San Diego Tourism
Entertainment: Universal Studios, Wet ‘n Wild Parks, Twentieth Century Fox Home Video, Paramount Pictures Home Entertainment, LSI Skateparks
B2B: GM Parts, WILSONART, Bell Helicopter, Building Materials Group, National Kitchen & Bath Assn, VT Industries, GillCo, American Standard, Volvo Trucks, Renew Data, Zodiac/Polaris Pool Equipment, McGraw-Hill Publications
Health: Pharmacia, Emergency Service Partners, Avadyne, AMN Healthcare, SleepScore Labs, Blue Cross/Blue Shield of Idaho, Puregraft, Breg, ResMed
Big Bend National Park, Texas
Key Strengths
Strategic Planning
Integrated Marketing Programs
Brand Identity and Positioning
Value Proposition and Messaging
Channel Development and Co-marketing
Product Marketing Strategy
Digital and Inbound Strategy
Website and Google Analytics
Trade Show, Exhibit, Event and Experiential Design
Creative Strategy
Storytelling and Content Development
Public and Media Relations
UI and UX Development
Business Development
Strategic Alliances
Sales Management
Account-based Marketing and CRM
Key Account Management
Solution Selling
Market Research and Analysis
